(IANS) Tier 2 and semi-urban markets are at the forefront of driving the growth of digital and smart technologies in India, leading to a significant market recovery in the unlock phase, said a senior Honor India executive.
The comment comes after the company recently entered the Indian laptop market and expanded its portfolio of wearable devices in the country.
“The pandemic has seriously affected all sectors of the economy. Since the ease of the shutdown, companies in all industries have slowly started to recover, ”Charles Peng, President of Honor India, told IANS in an interview.
“With consumers rapidly adapting to a new lifestyle, we have seen an increase in demand for products that complement their lives and keep them connected and safe. We believe this trend will continue to drive growth for the rest of the year, ”he said.
In particular, the company said that it has seen an increase in demand for low and mid-range devices.
Huawei’s subsidiary last week expanded its portfolio of wearable devices in India with two new smartwatches: Watch ES and Watch GS Pro.
The Honor Watch ES will be available on Amazon from midnight October 17 onwards during the Great Indian Festival for Rs 7,499.
The Honor Watch GS Pro will be available on Flipkart as the Big Billion Days special offers. The rugged smartwatch will be sold from October 16 at midnight for Rs 17,999.
“Previously, we launched the Watch Magic, MagicWatch2, Band 5 and Band 5i with features and innovations unprecedented in the segment. Since then, we have witnessed great success in the wearable market and emerged as a consumer favorite with impressive 4+ ratings for all products on India’s two largest e-commerce channels, Amazon and Flipkart, ”said Peng.
“After receiving an overwhelming response from the Indian market, we are now focused on expanding our product offering in the portable device segment.
“In India, we are among the top 4 brands of smart wearable devices,” he said.
According to the President of Honor India, the company’s entry into the Indian notebook market in August also turned out to be a success.
Launched at Rs 42,990, the company’s launch laptop, Honor MagicBook 15, comes with 8GB of RAM, 256GB SSD, a hidden pop-up webcam, 2-in-1 fingerprint power button, and a 65W compact fast charger.
“It sold out in seconds as soon as it went online. In addition, we have received encouraging and positive feedback from our consumers who want to have a PC that meets their requirements and suits their personality with a premium product at a competitive price, ”said Peng.
“On future prospects, we are confident in our performance in India. Our goal is to create a new smart world for people by developing a smart life ecosystem with a diverse product portfolio including smart band, smart watch, smart audio, laptops and smartphones, ”he said.